Adidas are famous in the world of sport, and recently they have sought to bring their signature athletic heritage and design innovation to the mountain, with snowboard boots, trekking, hike & approach shoes. They are also known for producing some of the best ski and snowboard goggles on the planet.
In the past few years, Adidas have built up a name for themselves in the snowsports industry. Since 2012 the company has been working hard to bring their innovative design credentials, athletic heritage and footwear know-how to take the snowboard boot market by storm. Assembling an astounding line-up of heavy-hitter pro riders, Adidas works closely with them to intricately design and test every aspect of their boots to fit their team riders' every need on the slopes. Jake Blauvelt and Eric Jackson represent for the deep powder shredders, with Keegan Valaika and Forest Bailey hitting the streets for urban domination. Providing the female talent, Helen Schettini is also a team rider for Adidas and brings a unique powder riding style to the table.
Adidas produce an expanding range of snowboard boots for both men and women, including the Samba, Blauvelt, ZX 500 and the Mika Lumi. One of the key items that has sparked interest is the product that marks the 45th anniversary of the infamous Adidas Superstar trainer - a premium snowboard boot of the same name.
Adidas also have a range of trekking, hiking and approach footwear. Pioneering some of the most versatile outdoor footwear in the market, their products have struck a fine balance between comfort, durability and lightweight performance - most notably with the Terrex shoes.
Even though the company made their name in trainers and sports clothing, in the last 10 years or so they have made big waves in the eyewear and goggle market. They have used their amazing research and development team to conjure up some of the best looking and best performing goggles out there. Features like the quick switching lenses have proven revolutionary and as always Adidas quality is second to none.