Atomic have one simple goal - to make every skier a better skier.
Atomic started out in humble settings in Austria in 1955 producing just 40 pairs of skis a year with 4 members of staff. Over 60 years later and they now produce in excess of 600,000 pairs of skis a year in a global market place. They have the simple goal of making every skier a better skier through their innovative use of technology and design. This has helped them produce some of the most pioneering skis in today's market which help push the progress of the sport including with their team of sponsored alpine and nordic skiers.
Atomic is also a committed environmental company having introduced more environmentally friendly manufacturing methods including a wood pellet heating system and a whole Renu line made from recycled materials.