Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe.
Originally a snowboard goggle company, Electric’s unrelenting approach to the elevation of style, quality and function in its products has earned the brand a renowned position.
Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport global retail network including the Americas, Europe, Japan, China and Australasia.
Here at Absolute Snow we are stoked to be an official stockist of Electric.