Pioneered by former professional athlete Olivier Bernhard in Zurich in 2010, On has taken the running world by storm. Bernhard wanted to create the perfect running shoe and discovered that there were two main components to achieveing this goal: a cushioned landing and firm take-off.
Once the basic concept was conceived, Bernhard joined forces with Caspar Coppetti and David Allemann to develop a range of cutting-edge, Swiss-made running shoes that would bring something new and unique to the market. Since 2010, On Runing has gone from strength to strength, winning awards and being showcased by professional athletes in high-profile sporting events all over the world. The patented CloudTec tehcnology creates an incredibly lightweight running experience with an exceptional amount of cushioning, which, in the words of On, is like running on clouds.