Ride - one of the longest established premium snowboard brands around. Still producing exciting, innovative snowboards and snowboard bindings, Ride have firmly established themselves as a leader in the snowboard industry. Constant attention to detail and inspiring new ideas keep the newer brands in their place.
Ride is dedicated to meaningful innovation, burning through the hype to find real technologies that address individual rider needs. Founded in Redmond, Washington, in late 1992, Ride hit the market with a vision — to create a snowboard company on the basis of compromised fun. Today, based in Seattle, Ride continues to stay true to its original goals. Offering a full range of quality boards, boots, bindings & apparel, Ride has worked tirelessly to maintain its distinct brand identity, push the limits of product innovation, and has firmly established itself as a leader in the snowboard industry.