We are an Official retailer of Sims Snowboard products.
SIMS was founded in 1976 by Tom Sims, a pioneer and world champion of skateboarding and snowboarding. Tom had one goal in mind when he established the SIMS brand: that was to create the world’s leading Snow brand. His dedication and passion for developing Sims allowed him to confidently progress into uncharted territory and turn his vision into a reality.
Since then, SIMS has revolutionised snowboarding with forward thinking concepts, product innovations and an amazing list of pro riders that have all helped in growing and progressing the Sims brand across the world. Built for snowboarders, and most importantly fun all over the moutain.