Speedo is a world-famous swimwear brand, offering trunks, shorts, bikinis, swimsuits, and swimming accessories for men, women, and children.
The Speedo story begins with an ambitious young Scottish entrepreneur called Alexander MacRae emigrating to Australia in 1910 to seek his fortune. Four years later, he set up a knitwear factory in Sydney making socks for Australian soldiers fighting in World War I. A decade later, he expanded into swimwear when he manufactured the world’s first non-wool swimsuit in a ‘Racerback’ style, which enabled swimmers to reach higher speeds in the water.
Post-war, the brand started its own range of swimsuits, including a newly-popular two-piece swimming costume for women more commonly known as the bikini. In 1970, they became the first swimwear company to use nylon/elastane in their products. To this day, this mix of materials remains the most common fabric found in swimwear.
After swimmer Arne Borg set a world record whilst wearing Speedo in 1929, the brand soon became the choice of swimwear for most professional swimmers, helping establish them as a household name. In 1976, Speedo became the official swimwear brand choice of the Olympics. 53% of swimming medals at the 1992 Barcelona Olympics were won by swimmers wearing Speedo's innovative S2000 suit, which reduced drag in the water by 15%. In 1994, Speedo launched the world's first chlorine-resistant fabric, 'Endurance'. Six years later, they introduced their pioneering FASTSKIN® swimsuit to the world, as worn by 23-time gold medal winner Michael Phelps.
In 2014, Speedo launched their Speedo Fit Pinnacle swimwear range, designed to improve swimmers' technique and help them achieve their fitness goals.