Sweet Protection aims to inspire sport enthusiasts to push their boundaries whilst benefiting from high tech performance and protection.
Born from restrictive laws prohibiting skateboarding until 1989, Norwegian visionary Ståle N. Møller began his Sweet Protection creative journey with heavy inspiration from California board cultures. Skate movies 'Thrasin' and magazines 'Thrasher' made their way to small town Norway and displayed west coast USA's freedom to Møller and friends.
From Norway's deep forests, hid their homemade 7 metre ramp. Ståle began creating 'Bushmade Skateboards' in his parents' garage from local wood and distributing them to other enthusiasts. With an innovative, energetic mind and fundamental knowledge of the elements, Ståle designed kayaks, snowboards and clothing, all to withstand harsh mountainous conditions and prioritize safety.
When helmets where added to the mix, Sweet Protection emerged as a brand, joined by Terje Håkonsen after seeing the first prototype's potential. Just 3 years after being founded, Sweet Protection won best newcomer at ISPO and has gone on to win many more awards from their humble beginnings to distinctive design processes. Capacity meant Sweet Protection moved production to Italy but still continues to integrate new and exciting technologies.