Ultimate Performance understand the search for that moment and the efforts required to achieve it. They understand the sacrifices and also understand the journey. And that journey of every athlete, runner, walker or cyclist is where our story begins. It is where Ultimate Performance products are dreamed, designed, dreamed again and then developed.
Ultimate Performance excel in innovating all of their products is driven by function and performance, rather than corporate figures and mumbo jumbo. It is why the origins of UP are routed in you the athlete, the elite runner, the triathlete, the fell runner and the weekend warrior. It is why Ultimate Performance product development is focused on, in and around the fells, trails, mountains and general great outdoors.