Wearcolour creates fashionable and technical outerwear and clothes to make you look cool and stay warm.
Wearcolour, formerly known as CLWR or Colour Wear, is a young brand (2010) from Sweden who focus on both the fashion and the technical aspects to make truly remarkable products. They use raw fabrics combined with modern details and silhouettes to meet the demands of the outdoors and innercity life.
Wearcolour represent the people behind the brand, with a dedicated family of driven friends from all walks of life be they athletes, artists or designers. Developing garments rich in details and love to suit their needs without compromising on quality, function, fashion level or attitude.
Wearcolour is a brand who cares about its customers and the ways things are run in the snow industry:
"The U story
[the brand] was brought to life because the founders felt it was time for change in our industry. Sick and tired of the same old ignorant global strategy forced upon distributors and designers by corporate brands – we decided it can and should be done differently.
An industry now saturated with companies being run by share- holder demands, it is time for brands who care about everyone involved in the industry chain – brand, distributor, agent, ambas- sadors, retailer and of course end consumer.
All of whom seem to have been forgotten in the recent desire for massive growth and need to fill shareholders’ pockets. The “U” stands for “you” because everyone we do business with is important for the longevity of the brand."