Arena is at the forefront of swimwear development and design. Their products focus on professional swimming at the core. This foundation translates across their line of products they design and craft a second skin allowing you to perform and look your best in the water.
The arena brand has been at the forefront of swimwear development since its foundation in 1973. Utilising years of passion and expertise, they focus on creating seemingly the best swimwear available to enable you to perform at your peak.
arena pride themselves on producing products that dont slow you down. The brand has a primary focus on professional swimming that translates to all of its product line. They are dedicated to understanding how the body moves and performs in the water allowing them to craft effectively a second layer of skin to reduce your drag in the water.
The brand shares a passion for sports and life in and around water, our most abundant natural element. arena strives to work together to continuously address the impact that our activity has on people and on our planet in order to help build a better future for our employees, partners, customers as well as the environment.
Founded by Horst Dassler who was inspired after witnessing Marx Spitz winning 7 gold medals in a single Olympic games to create a line of swimwear dedicated to the worlds best swimmers. 40 years later since Spitz's golden wave, arena is collaborating with the best swimmers in the world to form the pinnacle of racing, training and leisurewear in the industry.
arena has been dedicated to the in-depth technical know-how of sport, water, and the human body, to enhance its performance and capabilities. This spearhead expertise pared with savvy design has built the foundation for the arena success.