Absolute Snow's Charity Contributions

Everyone at Absolute-Snow loves the outdoors and exploring every corner of this incredible planet, that’s why it’s so important to us to give back in any way that we can.

For several years, Absolute-Snow has been committed to do our bit to make the world a better place so we’ve been partnered with several charities and in 2019, we donated over £4,500 across all of the charities and non-profit organisations.

Paul McNamara, Absolute-Snow’s Chairman said; “It feels really good to have been able to do this.  We intend to ramp up our charitable efforts this year and in the years to come.  The bigger our business grows, the more we intend to donate – not just in absolute terms but as a percentage of sales and profits as well.  Our industry is not shy when it comes to supporting worthwhile causes, we are just one of a number of competitors and suppliers who strive to ensure we look after our planet and those who live on it. ”

We want to inspire you to get involved with charities and non-profit organisations that are close to your heart, so we’ve gone into a little more detail below about the who, what and why around our commitment to supporting projects that are strengthening our community and taking care of our planet.

1% For The Planet

1% For The Planet

One Percent for the Planet is an international organization whose members contribute at least one percent of their annual sales to environmental causes.

For Absolute Snow, when you purchase Patagonia products, they will donate 1% of sales to One Percent For The Planet and we will match it by donating 1% of our Patagonia sales directly to Protect Our Winters.

Protect Our Winters UK

Protect Our Winters

Protect Our Winters (POW) is originally founded by Jeremy Jones in the USA in 2007 and has grown to become a global non-profit organisation that help passionate outdoor people protect the places and lifestyles they love from climate change.

Absolute Snow have partnered with the British chapter, POW UK, to help their work towards more positive choices and changes with the current climate change crisis within the British outdoor industry.

By allocating our 1% For The Planet donation to POW UK, we hope to help accelerate the transition to a carbon neutral society.

Snowcamp

Snow-Camp

Snow-Camp is a UK charity that aims to engage inner-city young people through skiing and snowboarding to provide life skills training, nationally recognised qualifications and work experience to increase their motivations and aspirations, enabling them to gain employment in the snowsports industry and beyond.

Absolute Snow offer free fresh coffee to all visitors, customers and staff at their HQ in Watford, so installed a voluntary contribution of £1 for each cup of coffee that goes directly to Snow-Camp.

WaterAid

WaterAid

Absolute Snow has also partnered with WaterAid due to the shared belief that access to clean water and toilets is a human right, and should be a normal part of daily lifef or everyone everywhere. With this in mind, Absolute Snow has committed to donate 5% of profits generated through the sale of water filtration related products to WaterAid.

B4BC

Boarding For Breast Cancer

Boarding For Breast Cancer (B4BC) is a charitable foundation founded in 1996 To promote the importance of maintaining a healthy, active lifestyle, provide survivor support for those affected by breast cancer and prepare young people with education on early detection of breast cancer.

Absolute Snow stock several brands with limited edition product ranges in collaboration with B4BC such as ThirtyTwo and POW gloves.

WWF

World Wildlife Fund (WWF)

“We are the first generation to know we are destroying the world, and the last that can do anything about it. We need to help nature recover so it can provide people with the fresh air, clean water, food, fuel and fibre we need. This is no longer a matter of choice, it’s a matter of survival.”

World Wildlife Fund (WWF) is the world’s leading independent conservation organisation with a mission to create a world where people and wildlife can thrive together.

To support this fantastic charity, we stock Picture Organic Clothing’s special limited-edition range of snowboard and ski clothing in collaboration with WWF to help promote awareness.