Crocs
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We only stock genuine Crocs - no imitations. Crocs is a truly icon brand making very distinctive, supremely comfortable, foam, clog like shoes. Love them or hate them, a bit like Marmite, there is no doubt that Crocs have an almost cult following. The primary appeal of Crocs is their comfort. The proprietary Croslite foam is lightweight, soft and actually molds to the wearer's foot, providing an excellent fit and shock absorption. This makes Crocs a favorite for casual wear, walking and jobs that require long hours on one's feet. Crocs are also commonly worn as slippers around the house or as watersports, beach footwear and boat shoes because they do not absorb water, stay dry and are non-slip.

Embracing "ugly" and individuality, Crocs' marketing strategy has been to lean into its polarising design. Instead of trying to be a conventionally beautiful shoe, the brand has celebrated its unique, "ugly" aesthetic as a form of rebellion against traditional fashion norms. This resonates with customers who value authenticity and self-expression.

Crocs was founded in 2002 by three friends from Boulder, Colorado. Their idea came from a unique foam made by a company called Foam Creations in Canada. Recognizing the foam’s potential for boating shoes - it was non-slip, lightweight and waterproof - they acquired the rights to the material, which they named Croslite. They debuted their first model, "The Beach," at the Fort Lauderdale Boat Show, and all 200 pairs they had on hand sold out immediately, signaling the start of a massive, and unexpected, global phenomenon.

wearer's foot, providing an excellent fit and shock absorption. This makes Crocs a favorite for casual wear, walking and jobs that require long hours on one's feet. Crocs are also commonly worn as slippers around the house or as watersports, beach footwear and boat shoes because they do not absorb water, stay dry and are non-slip.

Embracing "ugly" and individuality, Crocs' marketing strategy has been to lean into its polarising design. Instead of trying to be a conventionally beautiful shoe, the brand has celebrated its unique, "ugly" aesthetic as a form of rebellion against traditional fashion norms. This resonates with customers who value authenticity and self-expression.

Crocs was founded in 2002 by three friends from Boulder, Colorado. Their idea came from a unique foam made by a company called Foam Creations in Canada. Recognizing the foam’s potential for boating shoes - it was non-slip, lightweight and waterproof - they acquired the rights to the material, which they named Croslite. They debuted their first model, "The Beach," at the Fort Lauderdale Boat Show, and all 200 pairs they had on hand sold out immediately, signaling the start of a massive, and unexpected, global phenomenon.