Electric

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Electric sunglasses and Electric snowboard / ski goggles are designed to combine a distinct, modern style with high-performance functionality. Electric’s premium snow helmets are built to the highest technical safety standards with a classic Californian aesthetic. Electric's delivers a premium experience with style. The high performance of Electric goggles and sunglasses is rooted in advanced lens technology. Electric lenses are engineered for exceptional colour definition and contrast, giving you a sharp view of the terrain in any light condition. Combined with ergonomic frames and ventilation systems, the design of a pair of Electric goggles ensures a comfortable, fog-free experience and a wide field of view.

Electric was founded in California in 2000 with a deep passion for action sports culture. The brand’s philosophy is to blend technical precision with a lifestyle aesthetic, creating gear that performs flawlessly and looks great both on and off the slopes. Electric is about more than just equipment; it's an expression of a life lived outdoors.