Born in the Alps, FW crafts beautifully made outdoor clothing that looks just as good on and off the mountain.
Born in the Alps, FW crafts beautifully made outdoor clothing that looks just as good on and off the mountain. Hailing from Lake Annecy in Western France near the Swiss border, FW designs high-performance clothing with a contemporary, new school style. Everything they make is about being brave enough to challenge the norm; reflecting outdoor culture, while also being inspired by it.
As the FW team is surrounded by giant mountains and crystal waters every day, they share a commitment to helping create a sustainable future. The epic natural world all around them inspires everything they do, as they strive to experience life at full throttle.
The FW mission is to only create a piece if it can be truly original, inspirational, and redefine what's already out there.
In essence, the products FW make are for people discovering - or rediscovering - the simple joys nature and friends provide; perfect for a modern outdoor culture that can be lived absolutely anywhere.