POC
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POC is a premium Swedish manufacturer of ski helmets, ski body armour, ski goggles and ski sunglasses but POC also produces a huge range of eyewear, protection and clothing for cycling. POC ski helmets, goggles and body armour are renowned for their focus on safety with a clean, minimalist aesthetic.

Many POC ski helmets are equipped with MIPS (Multi-Directional Impact Protection System), which is designed to reduce rotational forces during impact. POC goggles have high-quality lens technology for a clear view, while POC body armour is designed to be flexible and comfortable, providing protection without restricting movement.

POC is a Swedish brand that was founded in 2005 with a simple philosophy: to reduce the consequences of accidents in snow sports. The brand's mission is to create gear that is not only functional but also visually striking. POC’s dedication to safety, innovation, and a beautiful design is at the heart of their brand.

minimalist aesthetic.

Many POC ski helmets are equipped with MIPS (Multi-Directional Impact Protection System), which is designed to reduce rotational forces during impact. POC goggles have high-quality lens technology for a clear view, while POC body armour is designed to be flexible and comfortable, providing protection without restricting movement.

POC is a Swedish brand that was founded in 2005 with a simple philosophy: to reduce the consequences of accidents in snow sports. The brand's mission is to create gear that is not only functional but also visually striking. POC’s dedication to safety, innovation, and a beautiful design is at the heart of their brand.