Primo has been supplying BMX riders with well designed parts and soft goods for years. I think the key to their success is good designs that haven't been messed around with they seem to keep a part on sale until there is good reason to change it instead of changing things up every year and ending up with junk.
Primo don't make completes or even frames instead they focus on parts covering; Handlebars, Forks, Wheels, Rims, Tyres, Front Hubs, Cassette Hubs, Cranks, Saddles, Pivotal Seat Posts, Pegs, Plastic & Alloy Pedals, Chain Rings, Stems, Hub Guards, Brakes, Levers and Titanium Axle & Spindle upgrades.