Fjällräven

History

In 1960 Åke Nordin had the dream of creating an outdoor company that would inspire people to get outdoors, so he created his first product, an aluminium- framed backpack, and Fjällräven was born.
In 1968 Åke went on to release the iconic Greenland Jacket, G-1000 material and Greenland Wax which soon became a favourite amongst nature lovers. In 1970 the first pair of Greenland trousers was introduced, shortly followed by the Expedition Down Jacket in 1974 and the iconic Kånken Backpack in 1978. After this initial success in the 60s and 70s, Fjällräven continued to grow, launching dog sledding and trekking adventures to inspire people across the globe and expanding its product range into reliable and trusted trekking backpacks. Soon after, Fjällräven established themselves as an eco-friendly company, removing harmful materials from their range, establishing The Down Promise and The Arctic Fox Initiative. In more recent years, Fjällräven have introduced a range of new products including the Bergtagen mountaineering range and their Bergshell fabric.
Fjällräven’s expansive history tells an on-going story of constant self-improvement, developing new initiatives and new products to create timeless pieces that last a lifetime.
With the introduction of the now iconic Greenland Jacket in 1968, Fjällräven firmly cemented themselves as one of the leading authorities on outerwear design.
Whether it’s the Snow Flake Parka for superior warmth in the depths of winter, the Keb Family for long days spent exploring in the mountains rain or shine, or the more traditional kaipak series for trekking in style featuring G-1000 , Fjällräven are dedicated to providing timeless outerwear designs that demonstrate the true Swedish style of simplicity and practicality.
Originally created in 1978 to help prevent back problems in Swedish school children, the Kånken backpack has undeniably become one of Fjällräven's most beloved products.
With enough room for two A4 binders, multiple pockets and even an included foam seat pad, the Kånken is equally as suited to the daily commute, as it is to trekking and travelling in the great outdoors.
Using the same classic design that propelled the Kånken into stardom, the Fjällräven Kånken Family has expanded to a whole range of durable and stylish bags, from Mini Kånkens to the all-new Kånken Sling, Totepack and Duffel

Sustainability

As an outdoor company with its values firmly rooted in nature, sustainability and the environment are at the forefront of what Fjällräven do. From design to production, Fjällräven concentrate on producing pieces that will last a lifetime.
Using sustainable materials such as recycled wool, organic hemp and their durable G-1000 Eco fabric, Fjällräven design pieces that are easy to repair, care for and that won’t go out of fashion. The Fjällräven Code of Conduct encompasses Fjällräven’s environmental responsibilities whilst their 2019 project, The Arctic Fox Initiative, was founded to support projects that aim to protect nature and inspire more people to get out and spend time outdoors.

G1000

Used in everything from jackets to backpacks, G-1000 is a densely woven, hardwearing and ventilating performance fabric that is easily customised to a variety of climactic conditions by adding Fjällräven’s protective Greenland Wax, a nature-inspired mixture of beeswax and paraffin.

Eco Shell

In 2015, Fjällräven removed all products with PFC impregnation across their range. Understanding the impact that PFC’s can have on the environment, Fjällräven developed their Eco-shell fabric. A lightweight and unrestrictive material, Eco-Shell combines a durable water repellent (DWR) treatment with a hydrophilic membrane to offer unbeatable protection in unpredictable weather.