From a recent survey by the Ski Club of Great Britain, Absolute-Snow is the UK’s most popular online retailer of snow sports equipment.
The chart shows the market share held by UK online retailers of Snow Sports equipment. Absolute-Snow is the clear market leader, being significantly ahead of even large national chain stores. Absolute-Snow’s market share is more than five times that of the nearest independent retailer.
Paul McNamara, Chairman of Absolute Snow commented: “We have a fantastic website, we receive phenomenal customer feedback and we’ve seen our sales increase year on year so we know we’ve been doing a good job but, until we saw the results in the SCGB survey, we didn’t really understand quite how good. It is extremely gratifying to see the results which are a real testimony to our team back at Base Camp in Watford. Our operation is all about offering expert advice, rapid delivery and excellent customer service. Because of this, our customer base grows mostly by word of mouth and half our sales come from repeat customers. Some people think there is no loyalty to the retailer when shopping online but this is Absolutely (sorry for the pun) is not true. If you get the important stuff right, customers stick with you and tell their friends.”
The result is based on actual purchases made by over 19,000 respondents to the SIGB survey conducted in June 2020 by independent market research agency, Spike.