The Boarding Company Limited

The Boarding Company grew out of a passion for all outdoor extreme sports - on water, on snow, and in the streets. From the beginning, back in 2004, it was obvious that:

  • Some of these sports can be expensive to participate in.
  • Most high street shops offer very poor value for money.
  • The range of equipment on offer can be confusing and bewildering, even to experienced riders, let alone newcomers.
  • Most extreme sports websites were, at the time, run by shop keepers who did not understand or properly cater for the needs of online customers.

So, bit by bit, we set about so to sort this little lot out!

September 2004
We started off really and truly offering bargain boards - or bargain snowboards to be precise - on a website called BargainBoards.co.uk. The website was home made (without a shopping cart so you couldn't even pay online!).

September 2005
New ‘professional’ website launched with loads of revolutionary design and technical features, many of which are now common place. Easy navigation, top quality photos and ‘expert written’ product descriptions were fundamentals which remain with us today.

April 2006
We moved to bigger premises – but we were not there for long!

October 2007
Watersports department launched.

September 2008
We moved into a brand new warehouse, with new offices and a new revolutionary concept in retailing – a ‘riders lounge’ style cyber shop – where you can buy online but look at and touch the gear as well. This way, we can offer a larger choice than any high street shop!

May 2009
Our next door neighbours, the Hemel Snow Centre, opened the doors on their new indoor real snow ski slope.

July 2009
Skate department launched.

October 2009
Our third website design went live.

June 2010
With a growing team and more products than ever, we more than doubled our warehouse and office space.

September 2010
To complement our stock clearance outlet, BargainBoards, we launched Absolute-Snow, Absolute-Skate, Absolute-Watersports and Absolute-Street.

June 2011
Two more departments launched; Absolute-Rock for all your rock climbing, mountaineering, hiking and walking equipment; plus Absolute-BMX.

July 2011
We opened two shops, both at The XC - one of Europe's biggest indoor extreme sports centres.

January 2012
We dropped the name BargainBoards in favour of our ‘Absolute’ suite of websites. Don't worry - we still offer these cheap stock clearance deals but they are now under the ‘Absolute’ umbrella.

July 2013
Our fourth website design was launched. Watch this space, version 5 will be coming soon.

April 2014
We closed our shops at XC because they were too small and could only carry a small fraction of the 30,000+ products in stock in our main shop and warehouse, just one mile down the road.

January 2015
We uploaded the 100,000th product onto our website

March 2015
We closed our BMX department so we could concentrate full time on our real strengths in:  Snow, Rock, Water and Skate 

June 2015
Website was awarded "Google Certified Shop" status and became SSL certificated.

July 2016
We launched Absolute-Shoes for specialist snow, skate, trail running, rock climbing, trekking and hiking footwear.