The Boarding Company grew out of a passion for all outdoor extreme sports - on water, on snow, and in the streets. From the beginning, back in 2004, it was obvious that:
- Some of these sports can be expensive to participate in.
- Most high street shops offer very poor value for money.
- The range of equipment on offer can be confusing and bewildering, even to experienced riders, let alone newcomers.
- Most extreme sports websites were, at the time, run by shop keepers who did not understand or properly cater for the needs of online customers.
So, bit by bit, we set about so to sort this little lot out!
We started off really and truly offering bargain boards - or bargain snowboards to be precise - on a website called BargainBoards.co.uk. The website was home made (without a shopping cart so you couldn't even pay online!).
New ‘professional’ website launched with loads of revolutionary design and technical features, many of which are now common place. Easy navigation, top quality photos and ‘expert written’ product descriptions were fundamentals which remain with us today.
We moved to bigger premises – but we were not there for long!
Watersports department launched.
We moved into a brand new warehouse, with new offices and a new revolutionary concept in retailing – a ‘riders lounge’ style cyber shop – where you can buy online but look at and touch the gear as well. This way, we can offer a larger choice than any high street shop!
Our next door neighbours, the Hemel Snow Centre, opened the doors on their new indoor real snow ski slope.
Skate department launched.
Our third website design went live.
With a growing team and more products than ever, we more than doubled our warehouse and office space.
To complement our stock clearance outlet, BargainBoards, we launched Absolute-Snow, Absolute-Skate, Absolute-Watersports and Absolute-Street.
Two more departments launched; Absolute-Rock for all your rock climbing, mountaineering, hiking and walking equipment; plus Absolute-BMX.
We opened two shops, both at The XC - one of Europe's biggest indoor extreme sports centres.
We dropped the name BargainBoards in favour of our ‘Absolute’ suite of websites. Don't worry - we still offer these cheap stock clearance deals but they are now under the ‘Absolute’ umbrella.
Our fourth website design was launched. Watch this space, version 5 will be coming soon.
We closed our shops at XC because they were too small and could only carry a small fraction of the 30,000+ products in stock in our main shop and warehouse, just one mile down the road.
We uploaded the 100,000th product onto our website.
We closed our BMX department so we could concentrate full time on our real strengths in: Snow, Rock, Water and Skate
Website was awarded "Google Certified Shop" status and became SSL certificated.
We launched Absolute-Shoes for specialist snow, trail running, rock climbing, trekking and hiking footwear.
We partnered with 3 more UK and international couriers to give our customers a wider choice of delivery options.
The only e-commerce retailer in the UK to be offered to sell Burton Step On bindings in its first year.