The Boarding Company Limited - Our History
The Boarding Company Limited, trading as Absolute-Snow, grew out of a passion for all outdoor extreme sports - on mountains, on water and in the streets.
From the beginning it was obvious that:
* Some of these sports could be expensive to participate in.
* Most high street shops offered very poor value for money.
* The range of equipment on offer could be confusing and bewildering.
* Most extreme sports websites were, at the time, run by shop keepers who did not understand or properly cater for the needs of online customers.
So, bit by bit, we set about so to sort this little lot out!
We started off really and truly offering bargain boards - or bargain snowboards to be precise - on a website called BargainBoards.co.uk. The website was home made, without a shopping cart so you couldn't even pay online!
New professional website launched with loads of revolutionary design and technical features, many of which are now common place. Easy navigation, top quality photos and expert written product descriptions were fundamentals which remain with us today.
We moved to bigger premises but we were not there for long!
Watersports department launched.
We moved into a brand new warehouse, with new offices and a new revolutionary concept in retailing a riders lounge style cyber shop where you could buy online but look at and touch the gear as well. This way, we could offer a larger choice than any high street shop!
Our neighbours, the Hemel Snow Centre, opened their indoor real snow ski slope.
Our third website design went live.
With a growing team and more products than ever, we more than doubled our warehouse and office space.
To complement our stock clearance outlet, BargainBoards, we launched Absolute-Snow.
Our Rock Climbing and Outdoors department went live, for all your rock climbing, mountaineering, hiking and walking equipment.
We opened two shops at The XC - one of Europe's biggest indoor extreme sports centres.
We dropped the name BargainBoards in favour of Absolute-Snow.
Our fourth website design was launched.
We closed our shops at XC because they were too small and could only carry a small fraction of the 30,000+ products in stock in our main shop and warehouse, just one mile down the road.
We uploaded the 100,000th product onto our website.
Website was awarded "Google Certified Shop" status and became SSL certificated.
Selected by Burton to be the only UK e-commerce retailer to stock and sell the fantastic new Burton Step On Bindings system in the launch year.
Website number five went live.
Relocated to much bigger premises in Watford, which enabled a 400% increase in the size of our shop.
We acquired the Freeze Pro Shop trade name and website
2021 & 2022
We survived Covid 19. With travel bans and ski resorts closed it was a very difficult period for the entire snow industry. With China continuing to lock down entire cities throughout 2022, supply chain disruptions will continue into 2023 and even 2024. We hope you and your loved ones managed to come through unscathed and are ready to visit the mountains.
Due to the continued growth of our water sports division, we are launching a brand new website dedicated to water sports customers over at Action Sports International. Absolute-Snow will focus solely on mountains sports.
Brand new website launched at Absolute-Snow.co.uk!