Jansport is an American brand that produces a variety of fun, innovative and durable bags and packs for hiking, trekking, work, school, travel, and everyday activities.
JanSport was founded in 1967 in Seattle, Washington, by three friends brought together by their passion for the outdoors and a desire to build a quality, durable, and reliable backpack for their adventures. When one of the friends picked up a design award for creating the first adjustable aluminum backpack frame, the trio set about manufacturing and marketing a range of world-class outdoor backpacks; each of which they rigorously tested on the nearby Mount Rainier.
When students at the University of Washington began using JanSport's hiking packs to carry their books, Jansport decided to venture out of the outdoor market to produce the ultimate campus day pack: the Superbreak. Since then, Jansport has continued to evolve and grow and today produce versatile and innovative bags for work, school, travel, and everyday activities. Today, JanSport's vast catalogue includes technical outdoor backpacks, casual daypacks, sling bags, and waist packs and their products can be found in retail outlets all over the world.
JanSport's brand ethos and values haven't changed since 1967. They aim to inject all their bags and packs with love, fun, and originality and are represented by their Brand tagline: 'Discover Freedom'.