Oxbow was founded in Normandy in 1985, and specialises predominantly in watersports. The name 'Oxbow' refers to the constant movement of water in rivers, and relates directly to the meandering movement you experience in board sports like surfing and snowboarding.
More recently, Oxbow created its stand-up paddle boarding (SUP) range, and has cemented itself and one of the go-to SUP brands on the market. In 2016, the Oxbow SUP Club was launched and due to the popularity of the sport, it holds events all over France. Oxbow's active wear sits alongside its SUP range, crossing over into yoga and fitness, and complementing the rest of the brand's sportswear ranges.