POW materialised in the mountains of the Pacific Northwest, USA. Born out of the love of snowboarding and the need for no-nonsense hand-wear in the mountains.
POW Gloves are made with materials that ooze comfort and can withstand a wide range of conditions anywhere you play or work.
The POW brand was first dreamt about in 1997 on a road trip to a Washington State ski resort, Steven’s Pass. The snow was flying heavily, and “POW” – Prisoner of Winter was born. Years later, 2002, founder Dustin Goss began the branding and company development for POW that has emerged into a rapidly developing brand focused on quality hand-wear. By that winter POW produced its first run of 400 pair of gloves and began test sales & marketability from the trunk of a car in the Pacific Northwest resort parking lots. In 2005 the company ventured to Europe for the first time and began its Int’l sales encounter. By the 2008 season POW had achieved distribution in over 30 countries and began to drive a global brand culture that resonates to this day world-wide with a single product line. And in 2010 POW was extended a GORE-TEX® license that allowed them to feature the durable and waterproof material in their products; meanwhile validating the “Built to Last” and “All Day, Everyday” mantras the company is known for. POW is one of the fastest growing glove brands in the world with distribution in over 38 countries and continuous innovation the company is pushing global domination to new heights.
Pow are a highly specialised brand of technical snowboard and ski gloves hailing out of the USA. The range of POW leather ski gloves includes Assault, Stealth and Murkin. Technical POW snowboard gloves and mitts include Sniper, Tormenta, Mega, XG, Sonic. Pow also have a range of lightweight pipe gloves and women's ski gloves and ski mitts, including the Renee.