Peak Performance was founded to provide clothes that combined functionality with simple design Creating garments from high tech materials, which allow you to remain in the harshest of conditions for longer.
Peak Performance was founded in 1986 by three friends whose main aim was to create clothing they wanted to wear; combining simple, cool design with excellent functionality, and that allowed them to stay longer and return more often in the ski resort they loved - the little mountain village of Åre in the heart of the Swedish mountains. Stefan Engström, a world-class mogul skier with several World Cup wins, Peter Blom, editor-in-chief of Sweden's biggest ski magazine and Christer Mårtensson an art director and designer were joined by former alpine skier and ski salesman Jonas Ottosson and Peak Performance was born.
Ever since the start, in 1986, innovation and breaking new ground have been fundamental to the development of their garments. Today, Peak Performance is a Sports Fashion brand serving every aspect of the modern lifestyle. Garments with a clear reason for being – their purpose, to endure all seasons, through any weather and fashion. To be durable and withstand physical challenges.
By looking into every detail: cut, fabric, function and performance, Peak Performance designs products that will take you places, move you seamlessly through your world for years to come. From iconic favourites to streetwear must-haves. In the end, it’s all a strive for freedom and making the most out of every activity, every move, prepared for anything.
From slopes to streets, from bike to bar, from work to work out — this is Peak Performance.