Prana specialise in making sustainable clothing for active everyday use. Everything is made from responsibly sourced resources and to the highest fair trade standards. Quality and integrity are what Prana are all about. They create clothing and accessories for rock climbers and yoga enthusiasts who want to protect the environment that allows their sport and zen to exist in.

The word Prana means 'The Original Life Force', a universal energy which flows in currents in and around the body.

prAna was born in 1992 in California, where the first apparel items were sustainably made and sent out from homemade recycled paper and shipped in fruit boxes from local grocery stores. The idea of remaining sustainable, respecting the environment and recycling everything possible is deeply rooted in the ethos of prAana. This ethos extends to the clothing lines that you see at Absolute-Rock today.  

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