Snow Peak infuse vision, innovation and responsibility within their every design to deliver world-beating outdoor equipment for use in every environment...
Snow Peak's journey began in 1958, when founder Yukio Yamai, an accomplished mountaineer, created his own line of superior climbing gear out of the discontent for the then available gear. It is their birthplace and founder's heritage that Snow Peak turn to whenever they sit down at the drawing board to create their next piece of outdoor gear.
Snow Peak's home in Sanjo City, is in the Chuetsu region of Niigata Prefecture - also known locally as the hardware town for its history of finely crafted metal-work. A range of mountains that rise up to an altitude of 8,051 ft. between Niigata and Fukushima prefectures with rivers and streams cutting into the valleys, flow out to the East Japan Sea. This rich environment naturally evokes a strong connection to the outdoors. For the people born and raised here, nature is a part of life. It is this place that inspired Yukio Yamai, which to this day continues to inspire all of the products that come from Snow Peak, as is still home to our International Headquarters.
From 1980 to the present, Snow Peak has been run by Yamai's son, Tohru Yamai who brought the company to national recognition as a brand who inspires people around the world to enjoy the outdoors and find harmony with nature. Yamai believes that it is Snow Peak's mission to bring people closer to nature; that by spending time outdoors we find our humanity.
Presently, the next generation of the Yamai legacy is being brought forward by Yukio's granddaughter, Lisa Yamai, who in 2014 launched Snow Peak Apparel. With great acclaim from the fashion and outdoor industries, Snow Peak Apparel has inspired a new generation of outdoor enthusiasts.