POC is a Swedish crafter of helmets, eyewear, protection and apparel for snow sports and cycling. Their mission is to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.


Founded in Stockholm in 2004, POC has a clear vision to create uncompromising products that perfectly blend safety, performance and design. When they develop a product, they're solving a problem and materialising their mission. Function and purpose will always come first.

The in-house POC LAB is used for intel within various scientific, medical and technological fields, with a single mission to drive innovation, push boundaries, question conventions and raise the bar within the protection field. To further support its mission of protecting lives, POC wants to be the company to first introduce new materials, ideas and technologies to its athletes and users.

The ski and snowboard helmets from POC are some of the best in the industry. Their use of cutting-edge techniques and technologies makes not only the best-looking helmets but also the safest and lightest. POC goggles offer great optical clarity as well as amazing helmet integration, not only with fit and comfort but also with style. And we have a host of them right here at Absolute-Snow.

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