SevenNine13 are the brain child of Halldor and Eiki Helgason. These innovative shoe lace belts come in a variety of styles and colours. SevenNine13 also make a range of hoodies, tee shirts and other clothing. Some models of SevenNine13 shoe lace belts include Gidget, Hippie, POP, Phillip Island, Johannesburg, Hellbro and E-Diddy. The Helgason brothers ride for Lobster Snowboards and you can find references to the SevenNine13 brand all over the Lobster snowboard range including in the Lobster Parkbaord Troublemaker and the Lobster Jibbaord STD.